Snap Launches 3rd Photo Sunglasses To Withstand Instagram And TikTok
It is reported that the social application software Snapchat’s parent company Snap launched the third generation AR photo sunglasses Spectacles 3 equipped with dual-lens. The 3D effect will enhance the depth perception of both photos and movies. There are two colors available including “Carbon” and “Mineral”. After taking a photo with Spectacles 3, users can upload directly to Snapchat.
Spectacles 3 are made of a lightweight steel frame instead of the bulky plastic frame of the previous model. The price for high quality and performance is high, and the Spectacles 3 is priced at $380, double the Spectacles 2 ($150) published in 2018.
Since the first generation of Spectacles was released in September 2016, Snap has not suffered setbacks in the wearable device of eyeglasses. Due to the overestimation of demand, the first generation of Spectacles was unsalable, and large quantities of assembled and unassembled glasses were unattended. In 2017, Snap lost $40 million in inventory losses.
Drawing on the lessons of the past, the latest Spectacles 3 is positioned as a limited edition, not for high school students and college students in the Snapchat core user base, but to attract a small number of fashion-forward people.
Snap sees AR functionality as a ‘required investment for the platform.’ Snap’s earnings report for the second quarter of this year showed that daily average active users (DAU) climbed to 203 million, an increase of 13 million compared with the previous quarter. Chief Financial Officer Derek Anderson said at the conference that about 7 million to 9 million new users came from new AR lenses. The AR lens adds a variety of filters to your photos and is popular with younger users.
Snap’s emphasis on AR technology has never declined, and hardware is considered an important element. Snap’s positioning on the official website is a camera company. Faces are naturally an important area for photographing. This time, Spectacles 3 is intended to build a face-centric computing platform.
Last week, Snap announced that it would raise $1 billion through bond issuance. Snap CEO Ivan Spiegel said in a memo: ‘We will continue to focus on developing content, games and augmented reality platforms.’
In the past year, Snap has been plagued by growth bottlenecks and stock price declines. There have been rumors of high-level resignation and acquisitions, but Snap reversed the negative growth trend of users this year. In the second quarter, revenue increased by 48% to US$388 million. Net loss in the second quarter also narrowed by 28% compared with the same period.
Snap CEO Spiegel has said that the company will eventually make a profit in 2019. Although the development of AR functions has achieved initial success, Snap’s living environment is also surrounded by squeezing. The competition from social networking giant Facebook and its Instagram and rising star TikTok are becoming more and more intense. Snap needs innovative fresh blood and constant development and update of products, and AR hardware seems to be the most promising direction.